Your foundation for building and growing a profitable online dietitian or health coaching business

Your foundation for building and growing a profitable online dietitian or health coaching business

If this is you, Join the Dietitian Business Launchpad Program!

Are you ready to use your nutrition expertise and genuine passion to help more people live better lives while supporting YOUR lifestyle, too?

Do you wake up everyday with a burning desire in your heart to achieve great things... but if you’re being totally honest, you’re not sure what to focus on? — There is so much to do!

Having trouble standing out in a market flooded with personalities, programs and too-good-to-be-true products?

Want to create a business you LOVE and are proud of?

Not exactly sure how to attract clients and create the income you deserve while staying in alignment with yourself by coming across as heart-centered and genuine?

Not exactly sure what to focus on in the precious time you have to devote to your business?

Wearing every hat in your business, from sales person to social media “expert,” coach to graphic designer, accountant to administrative assistant and everything in-between?

Filling your shelves with business how-to books from Amazon and compulsively signing up for freebies only to never open them because you’re too darn busy?

Never reaching out to get support because being so driven is a source of pride for you? Hey, everyone has to pay their dues. Eventually, all of this hustle will pay off, and you’ll be super rich. That’s what you keep telling yourself anyway... 

Let me get real with you for a sec.

I WAS that dietitian who thought I could figure out how to build a successful business all by myself.

I had the grit. I had the motivation. And I had the self-discipline. It was only a matter of time before I cracked the code on the biz of my dreams, right?

At least that’s what I thought! ;)

But because I was lacking the step-by-step PLAN that clearly laid out the process I needed to follow every day to stay focused and see results, I kept spinning my wheels.

I didn’t just stay stuck in my business for one year.

Not even for two. Oh no. It took me six years of struggling on my own before I made the single decision that would forever change the course of my life.

Once I finally pulled out my credit card and invested in getting the strategy and systems I needed to succeed, that’s when my business really started to take off.

They don’t teach you business in health coaching school.

But you can learn it inside The Dietitian Business Launchpad.

Enroll Now!

What this course delivers:

Catapult your health coaching business into 6-figures and beyond

Discover who your perfect, ideal clients are and how you can reach them online (without spending 20 hair-pulling hours a day on marketing or paying for Facebook ads)

Create packages that you can confidently sell over and over again

Boost your bottom line and increase your income by finally charging what you’re worth

You don’t have to Bootstrap any longer!

"Loved loved the heart-centered sales call videos and in particular easily overcoming objections! Listening and watching multiple time it has provided me with clear cut ways to overcome and work through them with clients!"

– Kali Pearson. from Anytown, USA

What is Inside the Launchpad

The Dietitian Business Launchpad Program is an online training course, exclusively for passionate dietitians and health coaches who want to create a highly profitable, scalable and impactful business, and get it right from the getgo!

The Dietitian Business Launchpad is where you’ll get the proven blueprint and practical tools to identify your ideal client, design the perfect business model, grow your audience, learn the art of heart-centered sales and implement lasting systems and structures that will springboard you to 6 figures and beyond!

You’ll complete the program knowing exactly what you can do to get MORE clients and MORE money faster than you ever could on your own.

You’ll get super clear on what’s going on for you and what needs to change, so that you can get results quickly.

And you’ll find the gaps that are stopping you from the growth and freedom you could be experiencing right now — and discover the exact steps you need to take every single day in order to grow your booming business faster and with less sweat ;)

The Dietitian Business Launchpad contains 7 modules, and a total of 10 videos, 10 corresponding transcripts, and 22 worksheets—many options for all types of learners!

Modules

Getting Started

Learn how my proprietary 4M Methodology will give you the foundation you need to hit the ground running in your business this year, and right away in this first module, you’ll begin to formulate your gameplan. Then, watch and learn which systems to sign up for right away. I don’t want you to spend a ton of money on software on tools unless you need them, so in this training I help you keep-it-simple with the main 3 systems you need in your business + 2 bonuses (nice-to-haves).

The 4M Methodology Video

4M Gameplan Worksheet

3 Systems You Need to Get Started in Your Business" Video


Create Your Gameplan

Get even clearer on your gameplan by mapping out how you want your business to support your life, not just now, but for years to come.

Perfect Life Vision Worksheet

90 Day Gameplan Worksheet


Messaging & Niche

What’s one thing every successful business on Earth has in common? They know who their customers are. Think about how much information it would open up for you if you finally nailed down exactly who you were serving with your biz. You’d stop trying to be everything to everyone (which is precisely how you get lost in the crowd and lose clients to your competition) and instead be able to focus 100% of your energy on the clients who seriously need you (yay!). In this module you will dial in your niche and define your avatar, tying in key elements from your personal story, as you learn how to choose the right words and delivery to attract your ideal client so they know who you are, what you stand for, what you offer, why it's important to them, and what sets you apart from the million and one other health coaches. 

Getting to Know Your Customer Avatar Video 

How to Stand Out in a Crowded Niche Worksheet 

Narrowing Your Niche Worksheet 

Your Customer Avatar Worksheet

Mapping Your Avatar's Hot Buttons Worksheet

Your Customer Avatar Pre-Interview Questionnaire

Connecting Your Voice With Your Brand Video 

Connecting Your Voice With Your Brand Worksheet


Market Yourself & Your Stuff

Your business simply can’t thrive if it isn’t getting enough clients. How you acquire customers and the initial funnel you put them through is an important, foundational element of a successful business. You will workshop a marketing plan for your social media and email marketing, and get a clear map of how to nurture your leads and the systems to convert those leads into paying customers through automated sales funnels once they opt-in.

The Three Must Have Emails Video

The Three Must Have Emails Worksheet

Marketing and Lead Generation Video

Marketing Blueprint Architecture Worksheet

Content Marketing Calendar Worksheet

Content Rhythm Worksheet

Lead Magnet Creation and Conversion Worksheet


Build Your Signature Program Model

You will hash out the structure of your programs and offerings in a way that makes sense for your business and your clients. You don’t want to create a model that will run you ragged (and into the ground) in just a few years. You want a model that serves your clients and gives you the work/life balance you desire and deserve. This successful model will make your clients want to continue working with you, giving you the most significant impact, influence, and income in a super-aligned way.

How To Design Your Signature Offering Video

Your Signature System Worksheet

The Client Journey Worksheet 

The Fast Track Worksheet

Your Table of Value Worksheet 

Building Your Value Worksheet 


Heart Centered Sales

Never feel “salesy” or awkward again! You will learn how to position yourself and embody your message in a way that is authentic, comes from the heart and drives sales.

Non-Salesy Sales That Convert Video 

Easily Overcoming Objections Video 

What Not To Do On Your Sales Call Video

Non-Salesy Sales Call That Converts Worksheet


Productivity Hacks

No more wishing you had more hours in the day to devote to your business. You are going to learn how to free up your time through strategic planning and simple delegating. When it comes to productivity, it all boils down to a few simple steps. And it WORKS. I’ll teach you how.

Plan Your Perfect Most Productive Day Video 

The Perfect Week Worksheet

What Can You Delegate Worksheet

Free Up Your Time Worksheet


Influence - Impact - Income

So if you want a step-by-step roadmap for taking your business from idea to thriving... Then enroll right here.

This is the only business program on the market created BY a dietitian FOR dietitians and anyone else in the health coaching space...by someone with a proven track record of successful businesses! This program harnesses the decade of knowledge and experience I’ve used to build and scale two multiple-six figure coaching businesses into a fun, engaging, laugh-while-you-learn self-study course, and it’s jam packed with rock solid, from-the-trenches wisdom you simply can’t get anywhere else.

Each module contains videos and corresponding worksheets and transcripts, structured and organized for easy learning! Each lesson helps you take what you’ve learned and execute on it in a practical, actionable way. It’s a self-study, learn at your own pace program, designed to walk you through the critical steps for brand-building. Best of all, you can re-watch it at any time thanks to lifetime access! 

All the business-building learning goodies you get!

7 amazing modules!

10 Video trainings

10 Video transcripts

22 Action/Activity Sheets

24/7 lifetime access to all content

Access to private membership portal 

Here’s a tough truth that most entrepreneurs learn too late…

Being a hard worker doesn’t mean you’ll have a successful business.

It just means you’re a hard worker!

And while that is an awesome trait, and can keep your head just above water in your business, it will never help you level up and unlock the true impact, influence and income you long to make.

What will catapult your business forward?

Knowing the right things to focus on that will ACTUALLY move the needle for you AND having a clear plan of action to follow every day, so that each move you make gives you more of what you want and less of what you don’t.

Inside the Dietitian Business Launchpad, you’ll get both.

In addition to insightful, engaging videos (be prepared to laugh while you learn!), you’ll gain access to step-by-step modules and action sheets to guide you through making progress every day. Everything helps you dial in your messaging, weave together your story into an offer that supports your business model — including pricing your services, marketing your signature program and connecting with and selling to your clients in a way that feels authentic and aligned. By the end of this course, you’ll have all the tools you need to establish and grow your business. Along the way, I’ll walk you step-by-step through the process with my 4M model—Messaging, Model, Marketing and Mindset—with actionable tasks and strategies I used to build my own business and help other dietitians build theirs. It’s a proven system—just ask the countless other health coaches and dietitians I’ve helped! This program is specifically for dietitians and health coaches who are ready to grow and scale their companies. If you're serious about growing your business, you can’t miss this opportunity.

Here’s a tough truth that most entrepreneurs learn too late…

Being a hard worker doesn’t mean you’ll have a successful business.

It just means you’re a hard worker!

And while that is an awesome trait, and can keep your head just above water in your business, it will never help you level up and unlock the true impact, influence and income you long to make.

What will catapult your business forward?

Knowing the right things to focus on that will ACTUALLY move the needle for you AND having a clear plan of action to follow every day, so that each move you make gives you more of what you want and less of what you don’t.

Inside the Dietitian Business Launchpad, you’ll get both.

In addition to insightful, engaging videos (be prepared to laugh while you learn!), you’ll gain access to step-by-step modules and action sheets to guide you through making progress every day. Everything helps you dial in your messaging, weave together your story into an offer that supports your business model — including pricing your services, marketing your signature program and connecting with and selling to your clients in a way that feels authentic and aligned. By the end of this course, you’ll have all the tools you need to establish and grow your business. Along the way, I’ll walk you step-by-step through the process with my 4M model—Messaging, Model, Marketing and Mindset—with actionable tasks and strategies I used to build my own business and help other dietitians build theirs. It’s a proven system—just ask the countless other health coaches and dietitians I’ve helped! This program is specifically for dietitians and health coaches who are ready to grow and scale their companies. If you're serious about growing your business, you can’t miss this opportunity.

I built my own prison

I remember laying on the hospital bed. I had gotten so, so sick. I couldn't stop throwing up. My body started failing me. I couldn't walk. My brain started failing me. I couldn't form sentences. I couldn’t type a message on my phone. I could hardly even look at my phone...

It was when my mental status began to alter that I finally admitted myself to the ER.

What I initially thought was a bad case of the flu—and therefore tried to “tough it out” as best as, and as long as I could—turned out to be viral meningitis—a very serious infection—and toughing it out was just about the worst thing I could have done.

“Good thing you came in,” they said. “A day later could have been too late, they said. If the meningitis were bacterial instead of viral, you’d be dead," they said.

That’s Earth shattering. When someone tells you you could have died, you start to look at life a little differently.

For years I had muscled my way through and did everything on my own. I worked hard, put my nose to the grindstone, and hustled the best I could.

I was that dietitian who thought I could figure out how to build a successful online business all by myself.

And at the time, I felt proud of myself for doing it that way.

I thought my success would come from the endless hours I put in pounding the pavement and working myself to the brink.

But I didn’t realize that the only fast track I was on was the fast track to BURNOUT.

If you’re anything like me, you started your business so that you could give yourself MORE freedom, not less. And working 24/7 from my laptop? That’s the opposite of the life I wanted for myself There’s no wifi on a paddle board. ;)

It wasn’t until I made a choice to break free from that pattern, stop the bootstrapping, and start focusing my time and energy on what actually mattered that my business began to thrive.

My name is Cassie. I’m a dietitian and an entrepreneur, and I’m proud to say, to date, I’ve built 2 successful businesses from scratch to multiple-6-figures each... and it’s been sustainable for 10 years.

Like you, I started out by bootstrapping, working hard, and doing everything all by myself. And it landed me on a hospital bed.

Now, I’m able to travel the world, set my own schedule, and live in my dream home with my dream dog, Callie. :) I’ve cracked the code! I’ve developed a model for success and built TWO amazing businesses and teams who help me live out my calling.

Now, I’m here to help you replicate the success I’ve had as a dietitian, coach and business owner.

The success I’m grateful to have achieved didn’t come overnight. (In fact, nothing in the health and wellness field comes without hard work, perseverance and grit!) In starting my journey, I made quite a few mistakes and experienced more than a few pitfalls. It took me years to get my brand off the ground.

I became a dietitian and wellness coach because I wanted to help people—which is still central to everything I do today! Despite my good intentions, I was just another face in the crowd. Why would people listen to me for nutrition advice?

I had to find a way to cut through the noise. It took some time, but it worked! I developed a system for leveraging social media, email campaigns, media engagements, and other marketing channels and automated funnels. Here’s the beauty of it… This system worked because everything was done with specific strategy in mind and clear intentions behind it. 

Fast forward a few years.

Now, I’m a globally-recognized industry leader in weight loss, a highly sought-after speaker, a Registered Dietitian and the #1 international best-selling author of Why Am I Still Fat? The Hidden Keys to Unlocking That Stubborn Weight Loss.

I also created the Rule Breakers Weight Loss Coaching Program: my proprietary methodology for helping thousands of women lose weight and keep it off — FOR GOOD. I successfully grew a one-on-one private practice to a group coaching program with a team of dietitians working for me and leading our clients.

My platform gets tens of thousands of views each day. We’ve transformed thousands of lives and, most importantly, given people a destination for wellness advice they know they can trust.

But I’m not the type of coach who likes to rest on her laurels. I want to help you accomplish the same.

Fast forward a few years.

Now, I’m a globally-recognized industry leader in weight loss, a highly sought-after speaker, a Registered Dietitian and the #1 international best-selling author of Why Am I Still Fat? The Hidden Keys to Unlocking That Stubborn Weight Loss.

I also created the Rule Breakers Weight Loss Coaching Program: my proprietary methodology for helping thousands of women lose weight and keep it off — FOR GOOD. I successfully grew a one-on-one private practice to a group coaching program with a team of dietitians working for me and leading our clients.

My platform gets tens of thousands of views each day. We’ve transformed thousands of lives and, most importantly, given people a destination for wellness advice they know they can trust.

But I’m not the type of coach who likes to rest on her laurels. I want to help you accomplish the same.

That’s why I’ve put together something I’m tremendously proud of:

My Dietitian Business Launchpad Program.

It’s designed to help you build credibility as a dietitian, establish your brand and reach people who want and need your help to better their lives, while giving you a business you love and income you deserve. Win-win-WIN! 

We Tackle Your Biggest Challenges In the Launchpad!

My Dietitian Business Launchpad Program is the bulletproof, step-by-step starting point system I never had when building my brand. It is truly your launchpad.

This course focuses on everything you need to succeed:

Setting up your coaching business

Honing in on your messaging

Mapping out your marketing plan

Building out your acquisition model

How to master the art of selling, so you don’t feel salesy

Up-leveling your mindset

Keeping your customers and clients engaged

Building out your first signature program 

The goal is to pull back the reins of spreading yourself too thin and to show you EXACTLY where to direct your attention in your business, so you can get the best results possible. It will help you get your coaching business up and running, and all the foundational elements in place right from the get-go.

This is the ULTIMATE framework that walks you through the foundational building blocks for scaling a thriving, profitable coaching business.

Without a system like this to follow, you’re signing up for years of struggling and trying to reinvent the wheel when you could be following a proven business-building blueprint instead. I would know. I spent nearly a decade figuring this stuff out all on my own.

The hard part for me to admit? It didn’t have to take me as long as it did.

And it doesn’t have to take you that long either. 

Special Pricing!

For a limited time, the special price of this course is just $1,297!

The special price is only open for a short time, since I want to encourage you to take action on your dream, your calling and your business!

I want you to know that It’s 100% possible for you to create the freedom based business of your dreams.

You CAN have it all.

Join the Launchpad Now!

Special Pricing!

For a limited time, the special price of this course is just $1,297! 

The special price is only open for a short time, since I want to encourage you to take action on your dream, your calling and your business!

I want you to know that It’s 100% possible for you to create the freedom based business of your dreams.

You CAN have it all.

Join the Launchpad Now!

It wasn’t long ago that I quit my “secure” job as a clinical dietitian working in a hospital— WITH BENEFITS (that’s my parents putting the emphasis on this part ;)). I could have postponed this life-altering decision to quit my day job and pursue the business of my dreams until I had “more money” or I felt more “ready,” or or OR…

...but instead I decided to go for it. To pursue the calling on my heart that I couldn’t shake.

As you know, as a result, I ended up doing it! I built two multi-six figure businesses and an incredible team that helps me live out my calling, AND I get to fulfill my soul’s mission coaching entrepreneur health coaches like you. All while living in my dream home on the ocean in beautiful San Diego with Callie the dog!

I don’t say that to brag. I’m telling you this because I vividly remember moments where I wondered if I were CRAZY. Crazy to leave a position that was coveted by so many other dietitians. Crazy to trade stability for what kinda felt like pressure to succeed. Crazy to do something different than what all of my friends and family were doing.

If you’ve ever felt that way, I feel you!

I feel you AND I also believe if you’re playing the waiting game on your dreams, you’re not going to win. And you deserve SO much better than that. You know that, right? :) I believe I'm here to show you that it’s possible! I AM you in so many ways.

You can choose the hustle and the grind, working 20 hours a day as you muscle your way through the obstacles, challenges and pitfalls of growing your business by yourself.

Or you can join The Dietitian Business Launchpad and work SMARTER, not harder.

You’ve got questions? We’ve got answers!

If you're a dietitian, nutritionist or health coach who wants a predictable, steady flow of clients -- without having to work 20 hours a day (nobody got time for that!) -- then the Dietitian Business Launchpad was designed exclusively for you.

No! This course is created for all coaches in the health and wellness space, not limited to dietitians, nutritionists, personal trainers, therapists and more. We find that many of the coaches who follow Cassie tend to be dietitians since that's Cassie's background. However, this course is not limited to dietitians!

Before I became a business coach, I was in the wellness world just like you. I started out charging $75 an hour as a dietitian. I had no clue how to charge more, how to position myself to get speaking engagements, write books, hire people…

I've scaled to the level where I've hired an awesome team, I fill group coaching programs that are led by my team of dietitians serve our clients, I've written a #1 best-selling book, get asked to speak at major events on the regular, and grown two separate businesses to multiple 6-figures.

But I am not a unicorn. ;) I'm a woman with a dream just like you, and I worked for 11 years to get to where I am today. That's why it's so important that you enroll in a program like The Dietitian Business Launchpad.

I know firsthand just how long it can take you to create a thriving coaching practice when you don't have a dependable, step-by-step system to follow.

That system is waiting for you inside The Dietitian Business Launchpad.

All the more reason to join! One of the reasons your business is running your life or not getting where you want it to go is because you haven't been shown exactly what you need to focus on in order to grow it -- and give yourself ample time off.

Right now, you're busy because you've been trying a little bit of everything instead of doing the things that are proven to bring you clients and scale your revenue. And the more time you spend winging it means less time with your friends and family, less time traveling, less time with your dog (do you have your own Callie?), and less time spent living your life.

There's so much impact you have to give (and live to live), but when you're busy being in your head and on your computer, you don't have the opportunity to truly give it (and live it!)

The Dietitian Business Launchpad will hand you the clarity and the structure that your business has been missing. It will give you a complete action plan you can start implementing, like, now to attract the clients, build the success and bring in the money you deserve.

Once you enroll in the course, you'll be emailed a personal login with instant access to the Private Membership Portal where all of the training videos, transcripts and activity sheets are held. If there are bonus videos released to help you continue to grow, they will be added to the portal. Just check into the portal to gain access to everything!

Yes! You have 24/7 access to re-watch videos at any time! Your enrollment comes with a lifetime membership and you can always log in to review and refresh your knowledge.

Because of the crazy low price point of this course right now*, there is no payment plan. If you wait and sign up when the price is $1297, you have the option to utilize a flexible payment plan.

Yes! You can select to sign up with our flexible payment plan which is for those who want to get started right away, but spread out the investment. The flexible plan is 3 monthly installments of $497.

Note: This is the special founding member rate. The course price will increase after the initial launch of the program.

The Dietitian Business Launchpad Program is a 7-module course, and we suggest doing one module per week, so 7 weeks total! There's no expiration date or deadline to go through the course, as long as the course is alive in the world, you'll have unlimited access!

As soon as you enroll you'll receive an email with instant access to the Private Membership Portal, where you'll find all of the modules and worksheets, so you can get started right away! The portal is also where any bonus course modules will live, should I happen to bless you with added value. ;)

As soon as you enroll! You'll get access to all of the modules, transcripts and the corresponding worksheets immediately!

This is a self-study course designed to give you the space and time to go at your own pace and to tackle each module as you please! If you are looking for more hands-on support from Cassie and her team, click here to find out what's available. Just as a heads up, Cassie's Live courses and personal coaching support is at a significant investment (because it's significant value!). The Launchpad Program is your best foundational program for starting and growing your business, at your own pace. :)