Get your 10 Rules to Break to Lose Weight!

Get your 10 Rules to Break to Lose Weight!


Hi, I’m Cassie!

I’ve spent the past 10 years helping people like you stop obsessing over food and lose weight effortlessly—while enjoying what you eat, and feeling like yourself again. You’re going to love my no-nonsense, keep-it-simple approach to nutrition, health and life. There’s no calorie-cutting, no sacrificing, no starving. You’re going to feel full, energized, and satisfied—and in control of your body and your life again.

Professional Bio

Cassie Bjork is the brains and personality behind our programs at Cassie.Net. She is a globally recognized industry leader in weight loss, a highly sought-after speaker, and the #1 International Best Selling Author of Why Am I Still Fat? The Hidden Keys to Unlocking That Stubborn Weight Loss. She is also the founder of the VeroVive™ vitamin line at

Cassie is the creator of the Rule Breakers Weight Loss Coaching Program that uses her proprietary methodology to help members lose weight and keep it off — FOR GOOD. For more than a decade, she has helped tens of thousands of people achieve the bodies they want—not by starving or skimping, but by feeding themselves foods that fuel effective and sustainable weight loss.

Cassie is also a Registered Dietitian, but not your stereotypical dietitian. Cassie and her team identify the missing puzzle pieces for health and weight loss (which conventional doctors and nutritionists often miss) and provide clients with a full picture of how their bodies function. From there, they address the issues plaguing metabolism and weight loss efforts and give each person their customized plan for solving their own physiological puzzle.

Cassie speaks widely and contributes a regular column, “Real Talk with Dietitian Cassie” in Paleo Magazine. Virtually every major media outlet—including CBS, ABC, WCCO, FOX News, CNN, TIME, Parade, Cosmopolitan, SELF, SHAPE, Women’s Health, and HuffPost—has covered Cassie’s debunking of dieting lies as she shares the truth about food, weight loss, and overall health.

When Cassie isn't busy connecting with her audiences, she loves doing Crossfit workouts, yoga, paddleboarding the lakes of Minneapolis in the summer, and beach runs in San Diego during the winter. She currently lives between Minneapolis, MN and San Diego, CA, and likes to travel everywhere in-between. 

Personal Story

It’s the kind of embarrassing moment you never forget…

…the morning I had to fess up to my roommate that I’d eaten her entire container of frosted sugar cookies. I thought I’d sneak just one…or two, and before I knew it, all twelve were gone.

All twelve cookies.

In one night.

And to make matters worse, I was in school to be a Registered Dietitian!

I was acing all of my classes, but felt like a fraud.

I didn’t feel like this was me, and yet it didn’t even feel like a choice.

There were hundreds of similar moments. Intentionally buying “Halloween candy” in August. Hitting up McDonald’s for Shamrock Shakes in March. Downing Pumpkin Spice lattes at Starbucks in September.

My family lovingly teased me, calling me “Cookie Monster” and my friends called me “Garbage Disposal” (not even kidding). At first I laughed along with them, but after a while, the laughter started to sting. I couldn’t get enough candy and sweets.

At the same time, I was trying to follow all the “dieting rules” I was learning in school (low-fat, low-calorie, exercise more, you know the drill). I was eating low-fat meals and working out like a maniac. I tried countless “sugar detoxes.” But I kept caving. I kept putting on weight. Was I a saint? Of course not. But I was “good” 90 percent of the time.

Most of the time, I was starving! I restricted my calories so much that at one point I was down to 1700 a day. And despite my best efforts, I was 5, then 10, 15, and then 20 pounds overweight.. I was weak, exhausted, and I was bloated and heavier than I’ve ever been. I was overweight and felt horrible about myself.

What’s more, I was obsessed with food: thoughts of it, anxiety over it, dreaming about it. It was taking over my life. So much for losing weight, I was losing my MIND.

That’s when I knew something was flawed. I assumed it was me.

And I’d wind up in the same place in a matter of days. Every time I would be a little more angry at myself for being too weak to control it, breaking my own promises and not being able to stick to my decisions. Maybe I was just flawed?

The truth was — I was a sugar addict.

Years later I realized I had, what I now know, is sugar addiction. Most people don’t know it, but sugar has the same effect on the brain as cocaine. It triggers the same rewards centers.

And here’s the kicker — those dieting “rules” I was learning in dietitian school only added fuel to the fire. Following the rules failed me and brought me to the unhealthiest point of my life… and my heaviest weight.

But what happened next is what pushed me over the edge.

           "I had for so long believed that sugar addiction and weight was part of my identity, my genetics. That was a lie."

I remember when I got the call from my mother one morning after class: My dad was running a road race in our town when he started to feel tightness in his chest that stopped him cold. Instead of sailing across the finish line per usual, he walked across, holding his chest. He went to the doctor—and was rushed into major heart surgery.

I was floored. My father, who was only 47 at the time, was the picture of health: He’d followed all the same “rules” I’d been learning and following: Low fat, “heart-healthy” oatmeal for breakfast with skim milk diligently every morning, trimming any extra fat off his meat, he didn’t even look at bacon. The only difference was he never had a lick of dessert (I didn’t have enough “willpower” to resist). He even ran 3 miles a day.

I was sitting with my father in his hospital room after the surgery when the dietitian came in. I, of course, was training to be an RD myself, but I didn’t mention this. I wanted to hear what this expert had to say, because clearly the things my father had been doing (the same things I was learning) hadn’t helped at all.
Maybe she would tell us something different.

“Try to maintain a low-fat, low-calorie diet,” she said. “Never look at a stick of butter again. Eat margarine. Eat oatmeal.”
I told her, “He was already doing all of that.”

And all she could say was, “Okay, well, keep doing it.”

I was furious. I was sitting there, thinking, “You’re telling him to continue to do the very things that landed him on your operating table in the first place!”

And there I was, also doing all the “right things,” and heavier than I’d ever been. What was happening?!
That’s when I became determined to figure it out on my own. I had to become my own advocate so I could be my dad’s advocate, too.

So I dove into scientific research and studies that were outside of my assigned coursework.

What I learned was that the rules were wrong! If I wanted different results, I needed to do the exact opposite of what I was learning in school.

I quit the low-fat, low-cal dieting. I started eating MORE calories, and MORE fat. I began to add in key supplements to support my brain chemistry so that I wouldn’t crave the sugar. I backed off the exercise, and exercised LESS. I quite literally did the opposite of everything!

And as a result, everything changed.

I felt full and satisfied. Focused and confident—and full of energy. I felt like myself again!

Most notably, thoughts and anxiety about food well away—and so did the pounds. They seemed to just vanish. And within just a few months, I was 20 pounds lighter, and have never looked back.

Not only was this shocking to me because of how this changed me physically, but also because of how it changed my ideas about myself. I had for so long believed that a sugar addiction and weight problem was just part of my identity, my genetics, my destiny…me. And that was a lie.

It’s no wonder our country is getting fatter and sicker. We’re not only following the wrong rules; we believe the wrong things.

In fact, I started breaking with LOTS of rules after I lost weight: I became more adventurous and became more in touch with who I was and could be. I didn’t just get my ears pierced, I got a bunch of piercings. I got one tattoo—and then I got two more. Instead of staying home and logging my calories, I booked a trip with a friend to St. Kitts to climb a volcano, which was totally out of my comfort zone. I went cliff jumping. Skydiving. I backpacked across Europe. I dyed my hair blue.

You may not choose to do any of these things! That’s okay! But I bet you’d be surprised at what you could and would do if you felt more confident, more like the best version of you.

As a Registered Dietitian, this is my life—to help people achieve their ideal weight, and change their relationship to food so it can sustain instead of stop them. This means clearing up misinformation that we’re surrounded with every day, and seeing through the falsehoods fed to us for decades by profit-driven food manufacturers who don’t give a lick about health.

But my true calling is to help people become more of who they are—by losing the weight they don’t need, and changing their relationship not just to food, but life in general. To encourage you to break with these and other “rules” you feel you should live by—rules that make you feel you should be someone other than yourself.

As a person, just like you, I’m living proof that this can happen, and that letting go of your ideas about food and about yourself can change everything.

That’s why I’ve made it my personal mission to share the truth and power of real food with as many people as possible. And I have since helped thousands of people like you get the results they’re looking for.

It was thrilling to experience this transformation first hand. But what’s even more thrilling and fulfilling is to watch people smile, laugh, and sometimes even cry when they realize they can rewrite their own rules and overcome challenges they never thought possible. When they not only lose weight, but recognize themselves again, their old spirit, and their confidence and love for life surges. Let me tell you, there is nothing better than that.

I can’t wait to hear your story. I already know it has a happy ending.


The Team

No matter what hurdles you face, you are not alone—our entire team is ready to help you get to your best, most energetic self! It’s time to go from frazzled to freedom! Meet the team:

Emily Meade | RD, LD
Dietitian Coach

Emily is a Registered, Licensed Dietitian with a passion for real food and maintaining a balanced lifestyle. She knows that balance means: good nutrition, regular physical activity, getting enough sleep at night, managing stress, and meaningful time with family and friends. When Emily was working in healthcare, she quickly saw that the problems people are facing with their diet are about more than “just” the food. She saw the holistic approach that Healthy Simple Life was using, and she quickly incorporated it into her own life. That’s why she’s such a great member on our team! Emily experienced the power of real food and how simple lifestyle modifications transformed her from the inside out. Emily’s experience with the PFC lifestyle makes her a fantastic guide for our clients who are on their own journey. Emily’s joy and excitement for life is evident and contagious. Her deepest desire is to guide you through the individualized approach you need to heal your body and live your most vibrant life!

Taylor Moree | RD, LD
Dietitian Coach

Taylor is one of our most enthusiastic coaches. She completed her degree in dietetics from the University of Houston. Taylor’s unconventional dietetic approach is rooted in overcoming her own health struggle. In her early twenties, she found herself trying (and failing) to follow the “move more, eat less” approach to weight loss. Taylor felt defeated. She felt like something was wrong with her as her health was suffering, too. She proactively searched for the solution on her own and found the missing pieces to her puzzle. After discovering undiagnosed food sensitivities and a candida overgrowth, she was able to finally step into her healthiest, fittest self. Taylor knows that energy levels, health and weight are about so much more than just food and exercise! That’s why it’s her passion to help people like you identify and address all of your missing puzzle pieces so that you can overcome your history of dieting and health struggles, too!

Taylor’s favorite aspect of her role in your journey is being an investigator. Taylor’s authentic and enthusiastic approach coupled with a focus on sustainability will help you build lifestyle transitions that will give you those long-term results! Taylor wants you to know that you don’t have to go through this journey alone. She has been in your shoes and is ready to help you get to your best self!

Alyssa WIlson | RD, LD
Dietitian Coach

Alyssa is a Registered, Licensed Dietitian with a degree in Exercise and Sport Science, too! Alyssa is not your “traditional” dietitian. Alyssa felt her worst after finishing nutrition school--where she learned to diet with processed, packaged, low-calorie “foods.” After adopting the Dietitian Cassie nutrition philosophy and the PFC way of eating, she finally broke free from yo-yo dieting, sugar cravings, low energy, and unwanted weight. She feels an immense amount of privilege to be able to help you accomplish the same thing! Alyssa loves to clear up nutrition confusion and give you the steps you need to end your own dieting cycle. Alyssa is the calm and confident voice that let’s you know what information is fact and what is bogus. She is also excellent at shining a light on the non-food factors that can block your weight loss and optimal health.

Alyssa goes through every detail with a fine-toothed comb and helps you identify weight loss barriers. She then constructs an individualized plan to overcome them. With her guidance, you can finally achieve the long-term success you’ve been looking for. Alyssa’s promise is to be a supportive and encouraging coach on your journey toward building a positive, healthy relationship with food and with yourself.

Kate Offen
Content Strategist

Kate has a BS degree in Family Consumer Nutrition Science from St. Catherine University, as well as degrees in Illustration and Creative Writing from the Rochester Institute of Technology. She currently lives in a small town in New York called Forestville, where she relocated from Minnesota in 2013 so she could manage a greenhouse on her grandparents’ old farm. Kate loves being connected to her food from field to plate and understands the importance of food quality. She keeps us connected to what’s going on in the nutrition world and drives our social media so we can stay connected with all of you!

Like everyone on the Dietitian Cassie team, she has her own nutrition story in which she discovered the power of real food. Once she discovered the monumental changes eating real foods was making in her own life, she decided to pursue a career in nutrition. Combining all of her education, she is able to talk about the benefits of PFC-balanced eating, help answer your questions, and provide encouragement through her work. Like all of us on the team, Kate lives a real food lifestyle everyday and wants to make it easier for you to do the same!

Jean Burke
Rule Breakers Group Moderator

Jean was a former client of ours and a member of our community group on Facebook since it started in 2014. She’s also a former yo-yo dieter. She’d lose weight, not be able to maintain it, and end up right where she started. Well, that’s in the past! Ever since going through our VIP Private Coaching program in 2013, Jean’s been able to maintain her weight loss, and maybe even better yet: Her confidence levels have soared and she does things that she loves, like hiking, biking, kayaking, and snowshoeing!

We knew Jean would be the perfect fit as a moderator in our Facebook community group to help support you in your journey. She’s been there, and knows what it’s like. And in Jean’s words, “I was born to help others!”

Monica Kenney
Customer Support Manager

For all of your questions, Monica is your go-to gal! With a BS in Communications-Public Relations, she is the best connector to help you get what you need. Her enthusiasm and passion are infectious. That's what makes her the perfect first point of contact here at Dietitian Cassie.

Monica understands the health and weight loss struggle. Growing up, she was an obese child. She struggled to find her healthy body throughout adolescence as she bounced from one diet to the next. Monica's big a-ha moment happened once she became a parent. She wanted the best for her baby, but realized she really didn't know how to take care of her own body in a healthy way... and that made her nervous about the example she'd be setting up for her child. After diligent research, she was relieved when she finally found a healthy and sustainable way to eat that supports her body and her family.

Daniel Munns
Strategic Operations Manager

Daniel is our Strategic Operations Manager, working primarily behind the scenes to help bring ideas and programs to life for He loves solving problems, and is our go-to guy for anything involving technology, our websites and programs.

Daniel has a MBA from the University of Oregon as well as a BS in Economics from the University of North Carolina – Chapel Hill, and almost a decade of experience in online operations within the health and wellness industry. Daniel loves being able to make the lives of our team easier, and his work helps you have a seamless experience!

What People Are Saying

“Within just a couple days of starting Cassie's coaching program, I had more energy than I ever had and just 2 weeks in I dropped 6 pounds! For the first time in my adult life I’ve dropped a pants size!"

Jean B. from Minnesota

"I lost 70 pounds in a healthy, comfortable way with Cassie's coaching program. Since adopting this way of eating, I no longer feel deprived and instead, have been given freedom and I cannot be more thankful for that!"

Jill P. from Michigan

Get your 10 Rules to Break to Lose Weight!

Get your 10 Rules to Break to Lose Weight!